VEGAS MYTHS BUSTED: The Flamingo Was the 1st Casino on the Strip

Must read


Posted on: March 31, 2023, 08:03h. 

Last updated on: March 28, 2023, 05:49h.

We already busted the myth perpetuated by that scene in the 1991 film, Bugsy, in which Warren Beatty walked out into the barren desert and had a vision. No, mobster Benjamin “Bugsy” Siegel didn’t create the Las Vegas Strip. He didn’t even create the Flamingo Hotel. Which brings us to the myth at hand. The real story of the first casino to occupy the Strip is known to only a few nonhistorians. And it’s far better than the one in Bugsy.

The Las Vegas Strip, as UNLV history professor Michael Green told, “has a founding mother, not a founding father.”

Red Rooster
In what is believed to be the only surviving photo of Alice Morris, the founding mother of the Las Vegas Strip (right) poses with her husband in front of her Red Rooster nightclub circa 1933. Ninety-two years ago tomorrow (April 1), Morris became the future Strip’s first licensed casino owner. (Image:

A whopping four casinos, two of which were full-fledged resorts, beat the Flamingo to Highway 91, as the main road from Salt Lake City to Los Angeles was known in 1946. The first was opened a full 15 years earlier by Alice Morris, whose nickname, “Ma,” was stunningly prescient.

The Real Pecking Order

“Ma” Morris opened the Red Rooster — not to be confused with the Las Vegas swingers club operating under that name since the 1980s — on Nov. 26, 1930, on 12 acres where the north gate of The Mirage now stands. At first, it was a nightclub featuring dance marathons, live all-girl bands, and dining. (A chicken dinner would set you back $1.)

There was no gambling yet, at least not of the legal variety. As strange as this sounds, it had been outlawed in Las Vegas since Sept. 30, 1910.

Amid the moral reform of the Progressive Era of the early 20th century, Nevada banned most forms of gambling,” Green explained. “It didn’t become legal again until Governor Fred Balzar signed Assembly Bill 98 on March 19, 1931.”

Anxious to exploit the new revenue stream, but having no experience with gambling, Morris did what the owners of many other Las Vegas clubs did at the time: she enlisted the advice of a gambling expert. And who were the gambling experts back then?

Mob Rules

Morris “Goldie” Goldsworth was lured to Las Vegas by the promise of illegal gambling profits in an untapped market. A rising player in the LA gambling racket at the time, he would be found beaten to death by a hammer in the back seat of his car on Oct. 16, 1958. The LA coroner called the gunshot wounds to his head “only superficial.” He was 52.

Back when he was still breathing, Goldie agreed to set up and run Morris’ gambling operation in exchange for an undocumented cut of the profits. He applied for a modest license — for a blackjack table and three slot machines — and on April 1, 1931, the Red Rooster became the first Clark County establishment on Highway 91 to receive a gaming license under the new law.

The Red Rooster also became the first Las Vegas Strip casino to lose its gaming license, because serving alcohol was another thing that was, surprisingly, against the law at the time. It would remain so across the US until the repeal of Prohibition on Dec. 5, 1933.

Alcohol had been available at the Red Rooster since the day it opened. In February 1931, Prohibition agents even dropped in to issue Morris a warning. And she complied, temporarily. But on May 18, 1931, the Red Rooster received a second visit from the feds that wasn’t so friendly. They arrested Morris and her husband, who were found guilty, granted probation, and fined $500.

Goldie wasn’t arrested during the raid. But when he applied to renew the Red Rooster’s gaming license on July 7, 1931, it was denied due to the previous liquor violation.

Other Pre-Flamingo Strip Casinos

Like the Red Rooster, the Pair O’ Dice opened as a nightclub and restaurant in 1930, serving alcohol under the table. Unlike the Red Rooster, however, owners Frank and Angelina Detra never got busted. They also applied for a gaming license, but didn’t receive one until May 1931, a month after the Red Rooster was issued theirs.

The El Rancho Vegas opened in April 1941. It had the largest casino on Highway 91, with 70 slot machines and four table games. It also had its own swimming pool and 63-room hotel. So, it can rightfully be called the first resort on the Las Vegas Strip. As far as casinos go, however, it was No. 3.

In 1941, the Pair O’ Dice was sold and incorporated into the Hotel Last Frontier. Its 1942 grand opening made it the fourth official casino on the Strip, and the second resort.

The Flamingo Hotel didn’t open until Dec. 26, 1946, as the future Las Vegas Strip’s fifth casino and third resort.

Red Rooster Crows On

The Red Rooster’s timeline continued after losing its casino license. In 1933, Clark County gave Morris’s business a new life by granting it a dance hall license. After Prohibition was repealed later that year, the county followed up with a beer-only liquor license. Though the Red Rooster suffered a fire in July 1933, Morris rebuilt and reopened it on Dec. 30 of that same year. It remained popular throughout World War II.

Vaudeville singer/actress Grace Hayes in her 1930s heyday. (Image: IMDB)

In 1947, Morris sold the Red Rooster to former vaudeville star Grace Hayes. By then, a motel, the Sans Souci (French for without care) had been added to the property. In 1962, it would be demolished to create The Castaways.

Like so many former vaudevillians, Hayes found herself unable to make the transition to big-screen stardom. The singer and actress had managed to nab just two leading roles, playing a version of herself in 1936’s Maid for a Day and in 1941’s Zis Boom Bah.

So, Hayes enacted her Plan B. Exploiting her fading name recognition, she opened the Grace Hayes Lodge in Sherman Oaks, Calif. in 1938. After deciding to relocate both herself and her club to Las Vegas, she paid Morris $15K for the Red Rooster and the 12 acres it sat on, renaming the club after herself and having a ranch house built behind it as her residence.

The club remained successful with Hayes at the helm, attracting many of the town’s early movers and shakers. In a 1981 interview with the Las Vegas Review-Journal, Hayes estimated that Howard Hughes was in the place at least three times a week.

“I don’t know what I served him,” Hayes told the newspaper. “I know I served him a drink. I mixed a drink. He didn’t care what it was. He never drank it, and he never paid me for a drink in his life.”

In 1947, the Red Rooster became the Grace Hayes Lodge. Note the original rooster road sign to its left. (Image:

Growing tired of operating a club, Hayes leased it to others. When Willie Martello, better known for operating houses of gambling and prostitution in Searchlight, Nev., took over in 1949, he changed its name to Willie Martello’s Red Rooster. That’s because its regulars never stopped referring to the club by its former name.

After Martello, the club continued to operate under a revolving door of different owners and new names. These included the Hi-Ho Club, The Patio, The Rendezvous, and finally, the Grace Hayes Lodge again. The club closed in 1957 and was torn down in 1959 by Standard Oil (which became Mobil Oil in 1966). Hayes had leased the land to the company to open a gas station.

Hayes Stays

Hayes continued living in the ranch house on her property. It eventually made history as the last remaining private home on the Strip. She was joined in Vegas by her son and daughter-in-law, entertainers Peter Lind Hayes and Mary Healy, who were actively involved in the community.

In 1987, Steve Wynn paid Hayes $2M for her house and the Mobil station where the Red Rooster once stood. As part of the deal, she lived out her final days in a lavish suite at Wynn’s Golden Nugget resort downtown. Ill health forced Hayes to enter the Las Vegas Convalescent Center, where she died at age 93 in 1989. That’s the same year Wynn opened The Mirage on the site of her former home.

In this 1980s photo of the land on which Steve Wynn built The Mirage, Grace Hayes’ former residence can be seen in the foreground, along with the Mobil station built on the site of the Red Rooster. Behind that is the Castaways casino hotel. (Image: Twitter)

On almost the exact spot where the Red Rooster once stood, Wynn built The Mirage’s most famous public attraction. Sometime in 2024, his fake volcano is set to be demolished by Hard Rock International, which purchased The Mirage last year for $1.1B. The resort’s new owner intends to erect a 36-story guitar-shaped hotel tower in its place.

Since news of the volcano’s impending demolition broke, Baby Boomers and Gen-Xers have taken to social media to complain about Las Vegas’ lack of respect for its history. What’s amusing is that they think the volcano is the most historic thing that once occupied this site.

Whenever you first see that guitar tower climbing toward the sky, know that it is rising from the very ashes of Las Vegas history.

“Remember the pioneers who came first,” Green said, “in this case, Grace Hayes and her predecessor, Alice Morris, the founding mother of the Las Vegas Strip.”


Source link

More articles

- Advertisement -spot_img

Latest article

game penuh kemenangan slot lucky neko banjir wild emasledakan maxwin slot sweet bonanza auto pecah perkalian tinggisistem slot online terbukti gacorcara terbaik memanfaatkan rtp slot onlinelive pola slot terbaru gates of olympusrahasia jitu slot gacormenggunakan arwah masa lalu untuk membantu anda maxwin mahjong waysmenang 35juta pada scatter hitam slot mahjong waysputran spin gila slot mahjong ways 2 langsung pecah scatter sensasionalrahasia bigwin slot starlight princess langsung jadi sultan kayasistem kemenangan maxwin dengan slot olympus 1000 jaminan menang 500 jutasitus gama69 situs terbaru anti boncospola gacor baruy slot fortune tiger gampang pecah wild besargame slot gacor terbaik terpercaya lengkap dengan trik maxwin cara memperkaya diri dengan bermain slot starlight princessbocoran admin yami slot terbaru mudah maxwinadmin jarwo slot gacortrik jitu wd cepat kilatslot super mahjong ways dengan depo minimal 20k gampang maxwinrahasia para pemain bisa menang berkali kali pada slot starlight princess x1000slot anti rungkad bocoran terbarucara jitu bermain slot mudah jackpotrahasia pola slot sweet bonanzasensasi link gacor mudah jp mahjong ways2game slot online terbaruPputaran slot mahjong ways turunkan scatter tanpa bataspola garis 3 scatter hitam mahjong waysmitos dan fakta dari scatter hitam slot mahjong waysgame slot gacor terbaik terpercaya lengkap dengan trik maxwin olympus slotputaran slot mahjong ways turunkan scatter tanpa batasmudah banget maxwin main slot online gates of olympusslot gacor mahjong ways 2 kemanangan maksimal 100 jutatips mendapatkan perkalian jitu slot mahjong wayskemenangan terbesar dari slot jitu super mahjong wayssitus slot anti boncos terbaik di indonesiaslot hoki pembawa berkah slot mahjong ways 2 langsung hoki cair 20 jutapola jitu gampang menang emperor caishenpanduan lengkap meraih maxwin di slot gates of olympus x1000prediksi game slot online terbaruslot super mahjong ways gampang sensasional jackpot terbesartips menang besar dengan pola admin pusat slot gacorlangkah langkah mendapatkan kemenangan besar di slot mahjong wayscara mudah main slot online mahjong ways banjir scatter hitampola populer turunkan slot scatter hitam mahjong secara konsistenteknik jitu modal bet receh slot mahjong ways gampang raih slot scatter hitamjam gacor pasti jackpot besar langsung dari admin jarwo jam jatuh slot scatter hitam aslifitur akhir bulan mei dapatkan hadiah langsung jika berhasil dapatkan scatter hitam langkaslot sensational mochimonslot janji gacor 500 juta cocok untuk mesin slot olympus maniaslot online sweet bonanza 1000 mudah maxwinslot gacor terbaru gates of gatotkaca 1000 dari pragmaticrahasia pekalian beruntun slot wild west goldscatter hitam trend 271trejeki nomplok pada slot gates of olympuspengalaman tak terlupakan ketika maxwin gates of olympusjackpot spektakuler slot gates of olympusstrategi ampuh menang slot olympuspola terbaru bocoran kemenangan slot raging rhino terpercayaslot starlight princess 1000 sudah pasti anti rungkadcara jitu bermain slot onlineprediksi slot online terbarupola jp paus slot starlight princesstips gacor server thailandcucu kakek berbagi maxwin di slot starlight princess x1000jadilah juara di setiap tantangan bersama slot gacor anti rungkadslot gacor paling aman slot gacor anti rungkadslot gacor olympus gampang menang besar dalam 1kali fiturakhirnya kakek turun gunung turunkan petir untuk kemenangan kitabanjir pola scatter hitam mahjong ways terhebohcucu meminta hoki menang dengan kakek zeyuusssgabungan petir dan listrik memecahkan pola x500 princessnaga hitam pembawa rezeky mahjong wayspasti hoki mencari pola dengan bang toyib di slot zeyuspola dari ahlinya slot langsung memberi kemenangan pastiputri cantik dan baik hati pemberi keberuntungan menangsaran dari dukun gondrong di jamin gacor slot princesswajib jackpot pola paling gacor slot mahjong ways