Caesars, Bakkt Holdings Announced Rewards Partnership

Must read

[ad_1]

Posted on: March 9, 2023, 05:54h. 

Last updated on: March 9, 2023, 05:54h.

Caesars Entertainment and Bakkt Holdings unveiled a new partnership today that includes naming rights to the live entertainment venue at Planet Hollywood Resort & Casino on the Las Vegas Strip.

Planet Hollywood Reopening
Planet Hollywood Resort & Casino on the Las Vegas Strip. Operator Caesars announced a partnership with Bakkt Holdings. (Image: Caesars Entertainment)

Georgia-based Bakkt Holdings offers avenues for customers to earn and redeem loyalty points across a variety of programs and industries. The company also operates a cryptocurrency payments and trading platform that can be integrated into banking mobile applications and rewards programs.

Through this relationship, the Bakkt brand will come alive in Las Vegas as the namesake for one of The Strip’s most influential theaters. Since 2013, the newly renamed Bakkt Theater has been recognized as the epicenter of A-list entertainment in Las Vegas,” according to a statement.

The Planet Hollywood venue was previously formerly known as Zappos Theater — named for the footwear company started by the late Tony Hsieh. Amazon owns Zappos. Other live entertainment properties with ties to the cryptocurrency space include Crypto.com Arena — home of the Los Angeles Lakers. The Miami Heat’s home court was named for crypto broker FTX, but a judge terminated that agreement in January following the collapse of the company.

Bakkt Partnership Includes Caesars Rewards

Beyond applying the Bakkt brand to the Planet Hollywood theater, Caesars Rewards will be integrated into the partnership. Pending regulatory approval, Caesars Rewards members will be able to redeem rewards credits through Bakkt Crypto Rewards.

With more than 60 million members, Caesars Rewards is the gaming industry’s largest loyalty program. By the number of venues, Caesars is the largest casino operator in the US. But members of its loyalty platform can accrue points through the Caesars Sportsbook app and at non-gaming hotels, among other avenues.

At least one credit is earned for every dollar spent, and there are six tier levels: Gold, Platinum, Diamond, Diamond Plus, Diamond Elite, and Seven Stars. Additionally, Caesars offers rewards program participants myriad physical locations in which to earn rewards. In Las Vegas, the company controls nine integrated resorts, and its regional network taps into marquee gaming markets outside Nevada, including Colorado, Illinois, Indiana, Louisiana, and Pennsylvania, among others.

“Bakkt and Caesars will share additional details on forthcoming crypto offerings soon. Legends Global Partnerships represented Caesars Entertainment in sourcing and negotiating the strategic agreement with Bakkt,” according to the statement.

Interesting Timing for Bakkt, Caesars Tie-Up

While Bakkt offers crypto custody and digital wallet services, its business model isn’t dependent on bullish price action in the digital currency universe. Likewise, the agreement with Caesars doesn’t directly expose the casino operator to what’s often a volatile asset class and one that gaming companies and regulators alike have some pause about.

Bakkt and Caesars announced their relationship just a few months following the aforementioned collapse of FTX and as crypto bank Silvergate said today it is halting operations and returning deposits to clients.

That news sent bitcoin — the largest digital currency by market capitalization — to seven-week lows.

[ad_2]

Source link

More articles

- Advertisement -spot_img

Latest article

rtp slot pragmatic gampang jackpot sensasionalslot megawin starlight princess 1000 penuh berkahcara jitu main slot win streakslot gacor terpercaya di indonesiapola gacor free scatter slot mahjongteknik terbaru slot olympuspola gacor 20 20 70 auto cetar mahjong waysslot gacor anti rungkad slot deposit dana otomatisslot mania olympus janji gacor langsung cair hadiah maksimaltutorial bermain slot mahjong ways 2 auto kemenangan besar hari inirekomendasi slot olympus 1000 jaminan maxwin terbesarsitus slot gacor gama69slot wild west gold telah kembali gacor dengan menang 50 jutaslot hoki lucky neko buatan provider pg soft sangat cocok untuk member baruslot ampuh gampang cuan besarcara jackpot besar main slot onlinebocoran permain mudah jp pragmaticperkalian beruntun terbaik wild banditoakun pro jepang untuk permainan slot yang lebih gacortips pendapatan lebih dengan cara all in untuk semesta pada slot mahjong waysslot maxwin paling di cari banyak memberslot terpercaya deposit dana terbarurekomendasi racikan pola terbaru gatotkacacara ampuh menang bermain di slot gacorcara cepat cuan besar main slot onlineteknik jitu scatter hitam mahjong ways 2 auto jackpot 200 jutateknik pola starlight princess banyak cuanscatter hitam dengan perkalian x1000 dijamin gampang menangpola jitu main slot online terbarupola ajaib naga hitam mahjong ways hasilkan slot scatter hitam viraltrik slot mahjong wins dengan pola terbarumenang lagi slot starlight princess x1000 jam 3 pagislot hacksaw paling dicari member karena mudah jackpotevent scatter hitam mahjong ways dapatkab hadiah jackpot ratusan jutabocoran scatter hitam mahjong ways2momen turunnya scatter hitam x1000 pada slot super mahjong ways 2slot pragmatic play paling gacorsistem jitu slot mahjong ways berhasil berikan kemudahan banjir scatter hitam populertips admin jarwo menang besar slot mahjong ways2tips cara paling wajar untuk menang slot gates of olympuscara slot pg soft banjir wild lebih mudah jackpot maxwin lancar tiap haripola gacor mahjong ways auto cuan besar tanpa ribetrekomendasi slot gacor terbaik mahjong ways langsung daftar sekarang pasti menang besarcara bermain slot mahjong ways 2 jurus ampuh maxwin anti rungkat khusus pemulamemang situs slot mahjong gampang jackpot nomer 1 indonesiaslot online mahjong ways gacor tiada henti gampang menang jp maxwinteknik keramat scatter hitam datangkan jackpot besar dengan cepathanya perlu 2 slot scatter hitam akan merubah nasib jadi sultan kaya barusistem curang bermain slot online olympus jackpot besarteknik jitu slot starlight princess bigwin terbesar sepanjang sejarahslot gacor terbaik dari pg softmudah jackpot dengan trik terbaru dalam bermain slot onlinepola terbaru olympus x1000strategi panas paling jitu 5 lions megawaysslot pragmatic terpanas gampang menang anti kekalahan mei 2024rahasia adik wahyu menang besar di slot dewa mahjong waysslot server kamboja tempat main slot online mahjong wayscara terbaik menang 100juta bermain dislot mahjong ways2slot mochimon menang sensasionalslot sweet bonanza memberikan ledakan maxwin tanpa ampuncara jitu mengandakan kemenangan dalam bermain slot onlinegokil main slot online dapet mobil lexusslot maxwin akun pro sweet bonanzascatter hitam populer mahjong ways2slot mahjong ways scatter hitam rekomendasi coach yebjudi slot gacor mahjong ways dari pgsoftbet receh menang secukupnya pada permainan slot pragmatic gates of olympuspanduan lengkap untuk pencinta slot super mahjong waysmesin slot hoki kakek zeus x500slot mania cuan maksimal dengan teknik kuno terbarucara jackpot slot online pragmatic playcara main slot raih untung kemenangan 100 juta per hari dengan trik iniperkalian unlimited slot starlight princesfenomena maxwin penuh perkalian pragmatic playsuper gacor hanya di permainan slot super mahjong ways 2jarang rungkad permainan slot starlight princess x1000 tergacor inislot terbaru olympus vip kemenangan terbesarsitus gacor anti rungkad cocok untuk permainan slot olympus terbaru