Why social media users deserve an upgrade

Must read


If Karl Marx were around today, he would be forced to concede that social media is the opium of the people. The current internet generation is beholden to TikTok, YouTube, Snap, Insta et al: platforms that control their data, their identity, and their freedom to interact with their fellow humans.

As the saying goes, if you’re not paying for the product, you are the product. While few begrudge social media giants the right to monetize, there is a growing sense that this has come at the expense of user experience. As disaffection with social media giants grows, web3 platforms have been making overtures to webizens. But can new tech make social media great again, or is it irreparably broken?

Time, money, and social media

It might not seem like it as we watch our 100th TikTok in a row, but time is the greatest resource we have. That’s why we grumble when our social media binging is interrupted by adverts and pop-ups. Gripe as we might, however, web2 is monetized this way because it works. The user experience might suck, but for as long as users suffer the constant interruptions and privacy intrusions, social media platforms will continue foisting them upon them.

If web users are to take control over their social media experience, they will also need to take the ball and play elsewhere on platforms whose business model is radically different. In practice, this means venturing into web3: blockchain-connected platforms that allow users to choose what they value more: time or money.

Web3’s take on the Attention Economy

In the digital age, there is increased competition for people’s attention, which has become a valuable commodity. 

The attention economy, as it’s known, has prompted the rise of new business models such as targeted advertising and subscription-based services, which rely on capturing and retaining user attention in order to generate revenue. Nowhere has this monetization model been more eagerly latched onto than in web3.

The core principles of web3 are user sovereignty, privacy, and freedom from opaque data storage and reselling. But if web3 platforms aren’t able to sell user data, how are they meant to generate revenue?

Snapmuse provides a case study in what a user-centric social media platform might resemble. It’s designed to directly connect creators and their fans, allowing vloggers to directly monetize from their staunchest supporters who earn exclusive perks in return.

This business model, which is radically different to the tried-and-tested ad model favored by web2, relies on a few things to make it work. 

Firstly, creators need to build and maintain an audience that feels passionately about their content and is willing to subsidize it. It also requires viewers and creators alike to break the chains of web2, eschewing the familiar confines of YouTube for the brave new world of web3.

Convincing web users to migrate to new social media platforms is something of a chicken and the egg problem – which Snapmuse is solving with a carrot and a stick. The web3 platform has been seeing success through convincing influencers to migrate, taking their most ardent fans with them. With YouTubers receiving just 55% of the ad revenue their shows generate, there are ample incentives for creators to take their business elsewhere.

Giving a voice to the voiceless

Not everyone is willing to spend money on supporting their favorite creators; in fact the majority would rather suffer ads and trackers galore than dip into their own pocket, even for creators whose shows they love. But if a fraction of fans are prepared to pay for content, it’s enough to create a robust economy in which creators are fairly remunerated for their time and viewers for their attention.

The emancipation of social media users is long overdue. For too long, the viewers of popular video platforms and users of social media networks have been treated as product, not people. There to be advertised at, targeted, tracked, and monetized, disenfranchised and – should they voice discontent – deplatformed.

Social media users deserve an upgrade. Web3 might not be for everyone, but if it captures a slice of the attention economy, it will have liberated millions and leveled the playing field for creators and viewers alike.


Source link

More articles

- Advertisement -spot_img

Latest article

kemampuan spesial putaran ajaib slot mahjong ways 1 langsung cuan maksimalteknik keramat slot mahjong ways 2 auto turun scatter berlimpahslot jackpot unlimited paling di cari memberslot sugar rush 1000 mudah jackpot besartrik menangkan jackpot pakai strategi inirahasia mengalahkan mesin slot onlinertp dan volatilitas slot pragmatic gates of olympus hari inicara kerja fitur free spin pada slot gates of olympusakun vip mesin slot kakek zeus mudah dapat x500 tiap spincara menang slot sensasional hanya modal receh khusus slot olympusslot unlimited scatter tanpa batas game slot olympus 1000 terbarulink slot gacor terbaru saat inislot demo x500 mesin slot gate of gatotkaca hokiakun pro server jepang jaminan sensa slot olympus x500slot pasti menang dijamin perkalian besar pasti muncul gacor bangetslot anti kalah prediksi admin indra kenzrahasia bocoran dari ahli slot starlight princessstrategi meraih kemenangan besar sweet bonanza x100mengenal simbol penting pada slot gates of olympusfitur multiplikator dari slot gates of olympus yang harus kamu taucara jitu melipat gandakan kemenangan bermain slot onlineslot mahjong ways 2 scatter hitam membararahasia mengalahkan kunci admin mesin slot olympuspanduan lengkap cara mudah jp slot mahjong waysslot maxwin pasti jackpotpola hoki slot super mahjong ways 2 jaminan maxwin sekali spintrik ledakan bom besar x100 sweet bonanzacara mudah munculkan fitur slot scatter hitam kemenangan maksimalcara jitu mengalahkan bandar judi online dengan main slot pragmatic playsistem kemenangan besar 100 juta main slot mahjong ways banjir wild terbanyakcara menjadi sultan dalam sekejap bermain slot mahjong ways2rahasia gacor link maxwin terbaru pgsoftmain slot online dengan pola hoki dijamin maxwinslot mahjong lagi bagi bagi jackpot tanpa batas hanya butuh modal recehkunci kemenangan slot mahjong waysrahasia jam gacor gampang jackpot slot mahjong pandakumpulan slot gacor terbaru 2024sistem spin ajaib slot mahjong ways 1 gampang kasi kemenangan instantcheat gacor slot onlineslot scatter hitam menggila langsung menang 100 jutaslot rave party fever menang maxwin dengan trik bocoran ampuhpola jitu main ikan gampang menang slot koi gate habanerodaftar slot paling jitu memberikan kemenangan kepada member barubocoran pola sakti slot gates of olympuscara mendapatkan perkalian tidak wajar slot mahjong waysbocoran terbaru ahli bermain slot onlinealasan mengapa slot pragmatic gates of olympus begitu populerbocoran pola slot gates of olympus yang pasti slot hokibermain slot pragmatic gates of olympus dengan modal minimtrik main slot jackpot modal recehbocoran akurat sekali spin slot mahjong ways superbanjir kemenangan konsisten slot mahjong tanpa ampun kasi jackpotcara terbaik memaksimalkan kemenangan bermain slot mahjong ways 2admin putri bagi bagi akun sakti khusus slot pragmatic playpenemuan jam hoki slot gacorcara bermain slot gacor dengan langkah ajaib dari admin stevenulasan mendalam starlight princess x1000 menurut para ahliperbandingan slot starlight princess dengan slot lainnya di tahun 2024keistimewaan akun vip di slot online server thailandstrategi terbaik untuk menang di slot starlight princess dari pragmatic playfakta bocoran pola scatter dari negeri para princessgrebek situs pola gacor zeus untuk turunkan scatterketimpa scatter x1000 membuat bandar mahjong ways gulung tikarkumpulan naga hitam memecahkan pola gacor di mahjong wayslari bersama kakek zeus mengejar maxwin x1000mandi jackpot bareng di situs gacor anti rungkad bonanzapeluang kemudahan mencuri pola kakek merah zeusspenjual rujak memberi pola buah untuk mendapatkan jackpot di bonanzaresiko jadi admin slot dapat memecahkan pola gacor mahjong ways2seorang pria muda di temukan sukses berkat pola gacor princessnya