Online sports betting is launching on March 10 in Massachusetts, and one of the leading gambling companies in the state has inked a new marketing deal ahead of launch.
BetMGM announced it is now an “official sports betting partner” of the Boston Red Sox. This deal is the sportsbook’s first relationship with a Massachusetts sports team and the first sports betting partnership for the Red Sox.
“The Red Sox are one of baseball’s most beloved organizations, and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to working together to elevate the gameday experience in Boston.”
BetMGM signage will be featured at Fenway Park, including on the iconic Green Monster, the ballpark’s left field wall, as part of the partnership.
BetMGM will also have a suite at the stadium with VIP fan experiences, including access to batting practice with premium seats, alumni appearances, and ceremonial first pitches. Co-branded gambling content will be integrated across Red Sox’s and BetMGM’s digital and social media platforms.
“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts,” said Troup Parkinson, Executive Vice President, Partnerships, Boston Red Sox. “Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans safely and responsibly.”
The Red Sox and MGM Resorts, owner of a casino in Springfield, Massachusetts, were already casino partners. Fenway Sports Group also selected the company as the naming rights partner of The MGM Music Hall at Fenway, which opened in September 2022.
Chris Kelley, President & COO, Northeast Group, MGM Resorts, said in a statement: “As host of the annual Red Sox Winter weekend, MGM Springfield has become a destination for New England baseball fans. With sports betting now legal in Massachusetts, we remain committed, through GameSense, to offering an enjoyable and responsible experience for our guests, customers and MGM Rewards members.”