FanDuel Super Bowl ‘Kick of Destiny’ An Advertising Success

Must read


Posted on: February 15, 2023, 11:35h. 

Last updated on: February 15, 2023, 02:05h.

FanDuel’s Super Bowl commercial that aired during the third quarter of last Sunday’s big game caused a stir on social media. Critics slammed it for being heavily produced, and possibly not as advertised. But the 30-second “live” spot was apparently a riveting success, market observers say.

FanDuel Super Bowl commercial Rob Gronkowski
Rob Gronkowski attempts a field goal live during a FanDuel Super Bowl commercial on Feb. 12, 2023. Gronk’s kick missed left, but FanDuel said it would still award bettors a share of $10 million. (Image: FanDuel)

Before the game, FanDuel advertised that former tight end Rob Gronkowski would be attempting a “Kick of Destiny,” a 25-yard field goal “live” from a remote location during the Super Bowl. If the kick was good, FanDuel pledged to hand out $10 million in free wagering credits to its active customers.

GeoComply, the leading geolocation technology provider for the legal sports betting industry in the US, monitored betting activity throughout the Super Bowl LVII weekend and during the Kansas City Chiefs’ 38-35 upset of the Philadelphia Eagles. The company told Wednesday that despite much criticism of the FanDuel spot starring Gronk, the commercial resulted in FanDuel seeing a flurry of new account registrations.

The tech firm pinpoints the physical location of an online sportsbook user before allowing them to place a wager. If GeoComply determines the person isn’t where they say they are and instead are in a location where the sportsbook isn’t permitted to operate, the company blocks the user’s access.

FanDuel Dominates Super Bowl

The Super Bowl is annually the most-bet single game in the US.  As such, the NFL championship is the most important day of the year for sportsbooks and the advertising industry.

DraftKings and FanDuel sought to use the Super Bowl as a marketing tool to sign up new customers. GeoComply says FanDuel won the battle against its longtime rival, which dates back to their daily fantasy sports days.

GeoComply said before the FanDuel commercial that the sportsbook was accounting for about 40% of the new user sign-ups. But after Gronk’s “Kick of Destiny,” FanDuel’s market share of new account creations across all regulated US states neared 70%. Gronk’s kick missed wide left, prompting some to call it the “Shank of Infamy.” Despite the miss, FanDuel said it would still pay out the $10 million in free bets.

FanDuel’s Super Bowl ‘Shank of Infamy’ … actually drove 70% of all new sign-ups to FanDuel nationally for an extended period after it aired,” said GeoComply  cofounder David Briggs. “Obviously with an $8 million budget for the spot on Fox (plus the production costs), expectations were here (sic). But even still, the team behind the campaign must be pretty pleased.”

FanDuel bettors reported receiving a $20 free credit for participating in the marketing stunt. Any FanDuel bettor who risked at least $5 on the platform from when the commercial was announced on January 9 until the Super Bowl qualified for a sliver of the prize pool. asked GeoComply for data on how DraftKings’ Super Bowl commercial fared regarding new account sign-ups, but was told that information was not immediately available.

Fans Perplexed

The FanDuel Super Bowl commercial might have accomplished what the sportsbook set out to achieve — lure in new bettors — but its social media followers said the questionable kick and advertising spot weren’t good.

The commercial aired during the Super Bowl seemed to show that Gronk’s kick went through the uprights. But on its social media channels, a different angle showed that the kick missed to the left. To date, no explanation has been given for the contrasting results.

Many of FanDuel’s Twitter followers panned the spot and questioned whether it was live. Responding to the criticism, Gronkowski appeared on “Up & Adams,” a social media show on FanDuel TV.

I really kicked it,” Gronkowski answered host Kay Adams when asked if he actually kicked the field goal and whether the whole thing was fake. “The commercial was 100% live.”

Gronk said there was a five-second television delay, but the event was otherwise live.

“I had one attempt, it was a 30-second spot,” he continued. “It was one of the coolest creatives of all time.”


Source link

More articles

- Advertisement -spot_img

Latest article

rahasia sukses bermain pola princestangan dewa stephen chow memecahkan scetter hitamkakek tua yang baik hati pemberi keberuntunganslot jitu pragmatic playtrik scatter buah segar bonanza hokitrik curang main slot mahjong wayslapar scatter hitam di mahjong waysx500 bertubi tubi turun di slot princess dewata88di jamin jackpot pola gacor jeyus pengendali petirpetir halilintar menyambar kakek sampai menurunkan x1000kakek tua yang baik hati pemberi keberuntungangame penuh kemenangan slot lucky neko banjir wild emasledakan maxwin slot sweet bonanza auto pecah perkalian tinggisistem slot online terbukti gacorcara terbaik memanfaatkan rtp slot onlinelive pola slot terbaru gates of olympusrahasia jitu slot gacormenggunakan arwah masa lalu untuk membantu anda maxwin mahjong waysmenang 35juta pada scatter hitam slot mahjong waysputran spin gila slot mahjong ways 2 langsung pecah scatter sensasionalrahasia bigwin slot starlight princess langsung jadi sultan kayasistem kemenangan maxwin dengan slot olympus 1000 jaminan menang 500 jutasitus gama69 situs terbaru anti boncospola gacor baruy slot fortune tiger gampang pecah wild besargame slot gacor terbaik terpercaya lengkap dengan trik maxwin cara memperkaya diri dengan bermain slot starlight princessbocoran admin yami slot terbaru mudah maxwinadmin jarwo slot gacortrik jitu wd cepat kilatslot super mahjong ways dengan depo minimal 20k gampang maxwinrahasia para pemain bisa menang berkali kali pada slot starlight princess x1000slot anti rungkad bocoran terbarucara jitu bermain slot mudah jackpotrahasia pola slot sweet bonanzasensasi link gacor mudah jp mahjong ways2game slot online terbaruPputaran slot mahjong ways turunkan scatter tanpa bataspola garis 3 scatter hitam mahjong waysmitos dan fakta dari scatter hitam slot mahjong waysgame slot gacor terbaik terpercaya lengkap dengan trik maxwin olympus slotputaran slot mahjong ways turunkan scatter tanpa batasmudah banget maxwin main slot online gates of olympusslot gacor mahjong ways 2 kemanangan maksimal 100 jutatips mendapatkan perkalian jitu slot mahjong wayskemenangan terbesar dari slot jitu super mahjong wayssitus slot anti boncos terbaik di indonesiaslot hoki pembawa berkah slot mahjong ways 2 langsung hoki cair 20 jutapola jitu gampang menang emperor caishenpanduan lengkap meraih maxwin di slot gates of olympus x1000prediksi game slot online terbaruslot super mahjong ways gampang sensasional jackpot terbesartips menang besar dengan pola admin pusat slot gacorlangkah langkah mendapatkan kemenangan besar di slot mahjong wayscara mudah main slot online mahjong ways banjir scatter hitampola populer turunkan slot scatter hitam mahjong secara konsistenteknik jitu modal bet receh slot mahjong ways gampang raih slot scatter hitamjam gacor pasti jackpot besar langsung dari admin jarwo jam jatuh slot scatter hitam aslifitur akhir bulan mei dapatkan hadiah langsung jika berhasil dapatkan scatter hitam langka