The Colorado Rockies and the online gambling platform bet365 have announced a three-year partnership.
Running until 2026, the brand will be synonymous with Blake Street and fans in attendance at Coors Field, beginning on the team’s home opener on Thursday, April 6.
“We’re over the moon to have found an MLB home in Colorado with the Rockies,” a bet365 spokesperson said. “To be a part of some of the memorable moments guaranteed to take place at Coors Field is reason we are elated to be a part of a fantastic franchise. Baseball, Denver, and bet365 all combine here for one true walk-off home run.”
The stadium signage of bet365 will have a front-row seat in the form of an outfield wall sign, rotational signage behind home plate and a static signage placement on the first baseline. This signage is also visible on TV for viewers at home, as well as on the Rockies TV broadcast.
“All of us at the Rockies are excited to partner up with an outstanding player within the sports betting industry,” said Rockies Vice President of Corporate Sponsorships Walker Monfort. “As bet365 continues to evolve within our great state, we are thrilled to be a part of their growth story.”
Colorado is one of more than 30 states with some form of sports gambling. The total handle for February 2023 (the most recent month of state figures) was $425,142,876. A year-to-year comparison showed a 3.49% decrease from the total handle in February 2022 of $440,508,420.
In February 2023, taxes from sports betting wagers totaled $1,257,331. Taxes collected by the state were a 299.48% increase over taxes collected last year during the same period, February 2022, of $314,741.35.
In February, NBA basketball placed in the top spot for the month with $155,636,145 in total wagers, followed by NCAA basketball with $68,111,043 in bets. Wagers on the NFL placed third with $27,572,066. The fourth spot went to tennis with $25,398,226, and hockey finished in the fifth slot with $19,641,788 in total wagers.