Bally’s Corporation has announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever national media rightsholder and exclusive fantasy and gambling partner of MiLB.
Bally’s Corporation gets live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. When coupled with Bally’s social and interactive features, it will provide MiLB fans with an in-stadium and at-home experience.
Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast, and digital exposure.
Under the terms of the agreement, Bally’s media rights extend further across select partner-owned linear and over-the-air channels. The channels, which include local and regional broadcast stations across the country, give Bally’s Corporation customers coverage of the up-and-coming future stars of Major League Baseball, covering more than 7,000 blackout-free live games in total.
Soo Kim, Chairman of Bally’s Corporation Board of Directors, said in a statement: “This exciting partnership presents a remarkable opportunity for Bally’s, MiLB, and the league’s teams to come together and collaborate on delivering an exceptional experience for MiLB’s more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that will captivate and delight MiLB fans.”
“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB,” said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball. “Since assuming operations of Minor League Baseball in 2021, we’ve focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport.”
Bally Live broadcasting will cover every game of the entire MiLB season.