Wisconsin Casino Finds Sports Betting Partner

Kambi Group plc, a sports betting tech and odds supplier, has signed a multi-channel sportsbook partnership with Potawatomi Casinos & Hotels, a multi-property operator with locations in Milwaukee and Carter, Wisconsin.

Wisconsin is one of 33 states in the country with legal sports betting of some kind. Online sports betting isn’t allowed in the state.

The multi-year agreement will see Potawatomi Casino Hotel open the first sportsbook in Milwaukee, Wisconsin, which is set to become Kambi’s 22nd live US state, featuring 20 self-service kiosks along with additional kiosks at a second location, Carter Hotel & Casino, in northern Wisconsin.

Kambi’s sports betting technology and services will be available to customers for Potawatomi Casino Hotel’s initial retail sportsbook launch, followed by an on-premises mobile launch, including live odds boards and “Bring Your Own Device” technology.

Potawatomi Casinos & Hotels is owned and operated by the Forest County Potawatomi Community and attracts millions of visitors annually.

Kristian Nylén, Kambi CEO and co-founder, said in a statement: “We are proud to partner with Potawatomi Casinos & Hotels, a deal which further strengthens Kambi’s strong relationship with tribal casino operators and expands our footprint across the United States. Potawatomi Casinos & Hotels has some of the premier entertainment destinations in the Midwest, and we look forward to bringing them and their customers our award-winning sports betting technology.”

Sports betting began in Wisconsin in November 2021, and it’s confined to people 21 and over. The new compact execution for sports betting was on July 1, 2021, with the federal government signing off in August of that year.

Dominic Ortiz, CEO and General Manager of Potawatomi Casinos & Hotels, added in a statement that “Potawatomi Casinos & Hotels is pleased to partner with Kambi, a global leader in sports betting technology. Kambi’s proven track record will be beneficial as we introduce this new gaming amenity to our millions of annual visitors from throughout the region.”