/** * dev demo deploy */ //dev demo or none if (!defined('TD_DEPLOY_MODE')) { define("TD_DEPLOY_MODE", 'deploy'); } do_action( 'tdc_header' ); if ( has_action( 'tdc_header' ) ) { return; } ?>

Fanatics Sportsbook Continues Phased Rollout

Must read

[ad_1]

With plans to launch its proprietary sports betting platform in about a dozen states around the start of the football season this year, Fanatics Sportsbook on Monday began contacting Ohio and Tennessee customers to offer them access to the company’s platform in those states. Fanatics began beta-testing the platform in Tennessee and Ohio earlier this year and is now moving into a “second phase” by allowing existing Fanatics customers the opportunity to bet.

While most wagering companies go live with an all-in bang on a given day, Fanatics Sportsbook is taking a more structured approach, said a company spokesman, in an effort to work out kinks not only on how the platform works, but how customers interact with it before opening to the general public. Broader access began in Ohio and Tennessee, for example, on Monday, but not every Fanatics customer got a code to check out the site.

Ultimately, some will receive an email code, others logging onto the site to purchase merchandise will be offered a code, some may sign up through a Better Collective property (i.e., Sports Handle, US Bets, Action Network), and still others may be be granted access in a different way. The idea here is that Fanatics Sportsbook can continue to not only control how many people are playing on its site but can also effectively gather customer feedback and continue to massage the current platform to make it more user-friendly.

As the rollout continues, with Maryland and Massachusetts — the other states in which the company is licensed — coming in the next few months, Fanatics Sportsbook has plans to be live in numerous states by the end of the year. The number of live states is a bit of moving target, with CEO Michael Rubin at one point suggesting the number would be as high as 20, but more recently backing down to 12.

In order to really blanket the country, Fanatics Sportsbook first needs market access. To date, 29 U.S. jurisdictions — 27 states plus the District of Columbia and Puerto Rico — have legal digital wagering. Four of those — Kentucky, Maine, Nebraska, and Puerto Rico — haven’t yet launched online betting. With the exception of Puerto Rico, none are likely to be live by Sept. 7, the opening day of the NFL season.

19 states still have licenses available

Sports Handle took a state-by-state look at where licenses are still available, and where Fanatics Sportsbook could potentially get a license outside of the four states it is currently licensed in. Fanatics, like any other operator, could potentially get into a currently “closed” state by purchasing a competitor or making a creative deal. This state-by-state breakdown is strictly a look at where licenses are still available.

Sign Up For The Sports Handle Newsletter!

Nine live digital jurisdictions do not have any licenses left, while 15 do. The jurisdictions that Fanatics Sportsbook — or any other operator, for that matter — could not currently get licensed in are Arizona, Michigan, New Hampshire, New York, Oregon, Pennsylvania, Rhode Island, Virginia, and Washington, D.C. All of those jurisdictions either have caps on licenses that are filled or have a deal for a monopoly.

Of the 10 biggest legal sports betting states by population, only five — Illinois, Massachusetts, New Jersey, Ohio, and Tennessee — either have licenses still available or have already granted one to Fanatics. But in Illinois, it will cost Fanatics Sportsbook $20 million to get a license, as it would be considered a standalone sportsbook and eligible for one of three untethered “sports wagering operator licenses,” none of which have been claimed since the state regulator launched sports betting in June 2019.

Beyond those states, Arkansas, Connecticut, Colorado, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Nebraska (if it expands to include mobile), Puerto Rico, West Virginia, and Wyoming have licenses available. In some states, the number of available licenses is limited.

For example, a digital sports betting license became available in Connecticut earlier this year after Rush Street Interactive decided to terminate its contract with the Connecticut Lottery. There are only three licenses total available in the state. DraftKings and FanDuel are both live in Connecticut under deals with the state’s two Indian tribes.

In other states, like Colorado, Indiana, or Iowa, the number of available licenses is 35 or more, with no more than 25 being used in any of those states.

Getting the right message out

The challenge for Fanatics Sportsbook has been to avoid creating customer confusion due to its unique approach to launching wagering.

The company is the first non-sports betting entity to cross over into the space and leverage an existing database for wagering. The goal, as Rubin said at a recent conference, is to “give sports fans one place to do everything they want to do digitally.”

What does that look like? It would mean that a Boston Celtics fan, for instance, could buy a team jersey, order a trading card, and lay a wager on the team’s Eastern Conference semifinals series with the Philadelphia 76ers without ever leaving the platform.

Additionally, Fanatics Sportsbook has a “FanCash” feature that appears to allow sportsbook customers to accrue points or “cash” that they can then spend on merchandise.

The technology needed to pull off this seamless experience will likely be cutting edge, and Fanatics could well be writing the playbook for other massive sports-related or technology companies (think Amazon or Apple) to follow suit.

Bennett Conlin contributed to this story.



[ad_2]

Source link

More articles

Latest article

Ibu Rahmi Penjual Nasi Uduk Di Lohbener Menang Mahjong Ways 2 Jam Ganjil Pak Jatmiko Petani Di Karangampel Dapat Rp185 Juta Dari Mahjong Ways 2 Ibu Sumarni Karyawan Warung Pasekan Auto Saldo Naik Berkat Mahjong Anak Kosan Di Balongan Menang Mahjong Ways 2 Setelah Main Jam 03 33 Ibu Nining Pkl Desa Sliyeg Menang Rp190 Juta Dari Mahjong Ways 2 Pak Darto Tukang Las Jatibarang Kena Hoki Subuh Main Mahjong Ways 2 Ibu Hastuti Guru Ngaji Di Kroya Dapat Kejutan Scatter Mahjong Ways 2 Ibu Yuyun Pedagang Keliling Kertasemaya Tembus Jp Di Mahjong Ways 2 Pak Ruslan Pengantar Barang Gabuswetan Bisa Beli Motor Dari Mahjong Ibu Eni Warung Sarapan Di Bangodua Dapat Multiplier Gila Mahjong Ways Cara Warga Medan Bisa Dapat Transferan Jutaan Dari Mahjong Ways Trik Anak Kos Surabaya Menang Mahjong Ways Hanya Dalam 5 Menit Panduan Lengkap Main Mahjong Ways Sampai Cair Ke Rekening Tips Menangkan Jackpot Mahjong Ways Dengan Modal Kecil Cara Cepat Spin Mahjong Ways Biar Transferan Gak Berhenti Rahasia Pemuda Bandung Auto Cuan Dari Mahjong Ways Tutorial Main Mahjong Ways Supaya Saldo Rekening Naik Tiap Hari Begini Cara Guru Ngawi Menang Rp20 Juta Lewat Mahjong Ways Strategi Mahjong Ways Untuk Pemula Biar Langsung Jp Cara Ibu Rumah Tangga Di Lampung Bisa Menang Mahjong Ways Ibu Murni Pedagang Pasar Di Lohbener Tembus Rp170 Juta Lewat Mahjong Pak Ridwan Kuli Pasar Kroya Dapat Hoki Digital Dari Mahjong Ways 2 Ibu Lestari Warung Sarapan Di Jatibarang Menang Mahjong Ways 2 Subuh Anak Warnet Di Balongan Main Mahjong Ways 2 Pukul 01 30 Dan Menang Ibu Rahmah Penjual Gorengan Di Sliyeg Auto Hepi Dapat Mahjong Ways 2 Pak Tegar Pengantar Galon Kertasemaya Kena Hoki Mahjong Ways 2 Ibu Rukmini Pkl Di Pasekan Dapat Rp162 Juta Dari Mahjong Ways 2 Pak Bambang Tukang Parkir Bangodua Bisa Beli Hp Baru Dari Mahjong Ibu Dian Ibu Rumah Tangga Gabuswetan Menang Mahjong Ways 2 Jam Ganjil Pak Andika Penjaga Kebun Di Juntinyuat Tembus Jp Mahjong Ways 2 Ibu Sari Penjual Kue Di Kroya Menang Mahjong Ways 2 Saat Hujan Deras Pak Sugeng Petani Lohbener Dapat Rp193 Juta Berkat Scatter Mahjong Ibu Nurhayati Warga Balongan Auto Saldo Naik Berkat Mahjong Ways 2 Anak Kosan Di Sliyeg Main Mahjong Ways 2 Subuh Dan Tembus Jp Ibu Rina Guru Honorer Kertasemaya Dapat Hoki Lewat Simbol Emas Mahjong Pak Jamal Kuli Pasar Jatibarang Menang Mahjong Ways 2 Jam Ganjil Ibu Umamah Pkl Pasekan Dapat Kejutan Digital Dari Mahjong Ways 2 Pemuda Bangodua Main Mahjong Ways 2 Dan Bisa Beli Laptop Baru Ibu Misnah Warung Makan Gabuswetan Dapat Rp185 Juta Dari Mahjong Pak Hamid Sopir Truk Juntinyuat Kaget Lihat Saldo Mahjong Ways 2 Ibu Tinuk Pedagang Keliling Di Lohbener Menang Mahjong Ways 2 Saat Subuh Pak Rahmat Petani Pasekan Dapat Rp188 Juta Dari Mahjong Ways 2 Ibu Lilis Penjual Sarapan Di Karangampel Auto Hepi Berkat Mahjong Anak Warnet Cikedung Dapat Kejutan Scatter Beruntun Di Mahjong Ways 2 Ibu Sutinah Pkl Di Bangodua Pulang Bawa Rp175 Juta Dari Mahjong Pak Darto Penjaga Gudang Di Kroya Tembus Jp Mahjong Ways 2 Jam Aneh Ibu Hamidah Ibu Rumah Tangga Jatibarang Dapat Hoki Digital Mahjong Pak Usman Kuli Bangunan Sliyeg Bisa Beli Sepeda Motor Dari Mahjong Ibu Sriatun Penjual Pecel Di Gabuswetan Menang Mahjong Ways 2 Dinihari Mahasiswi Juntinyuat Main Mahjong Ways 2 Sambil Belajar Dan Menang Ibu Sukarni Pedagang Pasar Di Lohbener Dapat Rp180 Juta Dari Mahjong Pak Tarjo Petani Kroya Menang Mahjong Ways 2 Jam Ganjil Dinihari Ibu Ratna Guru Paudd Di Balongan Auto Saldo Naik Karena Mahjong Anak Kosan Jatibarang Dapat Hoki Lewat Multiplier Mahjong Ways 2 Ibu Nurlela Pkl Pasekan Dapat Kejutan Digital Dari Mahjong Ways 2 Pak Jumadi Kuli Proyek Di Sliyeg Bisa Renovasi Dapur Karena Mahjong Ibu Eni Warung Sarapan Kertasemaya Menang Mahjong Ways 2 Pagi Hari Pemuda Bangodua Main Mahjong Ways 2 Subuh Dan Bisa Beli Hp Baru Ibu Sumiatun Warga Gabuswetan Dapat Rp173 Juta Berkat Mahjong Pak Salim Tukang Parkir Juntinyuat Kaget Lihat Jp Mahjong Ways 2 Ibu Warti Pedagang Bumbu Di Kroya Menang Mahjong Ways 2 Saat Subuh Pak Sugeng Petani Di Lohbener Bawa Pulang Rp190 Juta Dari Mahjong Ibu Sulastri Penjual Sarapan Di Balongan Tembus Jp Mahjong Ways 2 Anak Warnet Jatibarang Main Mahjong Ways 2 Dan Menang Besar Jam Ganjil Ibu Nurjanah Pkl Pasekan Auto Saldo Naik Berkat Mahjong Ways 2 Pak Hasan Kuli Angkut Bangodua Menang Mahjong Ways 2 Di Hari Libur Ibu Rahmah Guru Ngaji Sliyeg Dapat Kejutan Scatter Mahjong Ways 2 Mahasiswa Karangampel Dapat Rp185 Juta Berkat Multiplier Mahjong Ibu Sutini Penjual Jajanan Kertasemaya Dapat Hoki Digital Mahjong Pak Eko Sopir Truk Gabuswetan Dapat Simbol Emas Mahjong Ways 2