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Fanatics has complied with a request from the Ohio Casino Control Commission in discontinuing an unusual promotion that provided potential sportsbook bonus bets to customers purchasing merchandise online.
The Fanatics Sportsbook is still in the beta-testing stages of operating in its first two states — Ohio and Tennessee. One part of its initial rollout that was touted by the company in a Sports Handle article Thursday was how customers could take advantage of the crossover between its longtime merchandising and new sports betting operations.
A number of individuals making purchases at the Fanatics.com site were being offered the chance to obtain bonus bets of an equivalent amount — up to $500 — if they became sportsbook customers.
The offer had the potential to reach individuals with no interest in gambling or who have had past problems with it, or who perhaps could be below the legal betting age, and the Ohio commission regulating sports betting raised concerns about it with Fanatics.
“Fanatics has ceased the promotion in question,” OCCC spokeswoman Jessica Franks told Sports Handle Friday. “The commission appreciates Fanatics’ attention in this matter.”
A Fanatics representative confirmed that the company had immediately complied with the commission’s request to drop the promotion. The representative declined further comment.
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